Jowissa
Bettlach, Switzerland · Est. 1951
Founded by Josef Wyss
Elegant Swiss timepieces for women and men. Jowissa creates signature design watches that all have a case made of stainless steel with a sapphire crystal — combining slim, refined Swiss aesthetics with reliable movements. A trusted name in dress watchmaking since 1951, offering genuine Swiss elegance at accessible price points.
- Founded
- 1951
- Headquarters
- Bettlach, Switzerland
- Group
- Independent
- Price Segment
- Mid
- Status
- Active
Key Collections
- Facet — Women's line defined by the brand's signature faceted, jewel-cut crystals.
- Tiro — Ladies' dress line with 38mm cases and decorated dials.
- Magno — Men's collection with 40mm cases, including moon-phase models.
- LeWy — Men's chronograph line.
Timeline
- 1951 — Josef Wyss founds Jowissa in Bettlach, Switzerland, starting production in his home with two employees.
- 1958 — Dedicated factory built next to the Wyss family residence to accommodate growing production.
- 1970 — Josef Wyss' sons Erich, Manfred and Leander take over and formally establish the Jowissa brand.
Frequently Asked Questions about Jowissa
- Where does the name Jowissa come from?
- Jowissa is a contraction of "Josef Wyss AG", the name of the company founded by Josef Wyss in 1951 in Bettlach, Switzerland.
- What are Jowissa watches known for?
- Jowissa produces affordable Swiss Made watches, often with a signature faceted crystal.