Watchatlas

Jowissa

Bettlach, Switzerland · Est. 1951

Founded by Josef Wyss

Elegant Swiss timepieces for women and men. Jowissa creates signature design watches that all have a case made of stainless steel with a sapphire crystal — combining slim, refined Swiss aesthetics with reliable movements. A trusted name in dress watchmaking since 1951, offering genuine Swiss elegance at accessible price points.

Founded
1951
Headquarters
Bettlach, Switzerland
Group
Independent
Price Segment
Mid
Status
Active

Key Collections

  • Facet (2019) — Jowissa’s Facet is the brand’s signature crystal-cut women’s watch family, defined by faceted glass and jewel-like styling that echo diamond cuts and emphasize color, sparkle, and affordable Swiss-made fashion-watch positioning. The collection appears in current official site navigation and in Jowissa’s collection-group pages as one of four facet-inspired lines. Key references: Facet, Facet Strass, Facet Princess.
  • Tiro — Tiro is Jowissa's dress-oriented Swiss-made watch line centered on a 38 mm ladies' format with faceted crystal, sunray dials, rhinestone hour markers, three-hand display, and a date window, offered on polished bracelets or glossy straps in multiple colorways. Key references: J6.246.M, J6.243.M, J6.248.M.
  • Magno — Magno is Jowissa’s men’s collection built around a new 40 mm case, bold edges, and a range of dials that includes moon-phase executions. It is positioned as a smart-casual everyday line that keeps the brand’s decorative, Swiss-made character while leaning more strongly into masculine proportions. Key references: Magno, Magno Moon, J4.568.L, J4.544.L.
  • LeWy (2018) — LeWy is Jowissa’s edgy men’s watch family, spanning three-hand and chronograph variants and built around a sharper case profile, signature crystal-cut styling, and a contemporary sport-dress positioning that bridges everyday wear with a more assertive look. Key references: LeWy, LeWy 3, LeWy 6, LeWy 9.

Timeline

  • 1951 — Josef Wyss founds Jowissa in Bettlach, Switzerland, starting production in his home with two employees.
  • 1958 — Dedicated factory built next to the Wyss family residence to accommodate growing production.
  • 1970 — Josef Wyss' sons Erich, Manfred and Leander take over and formally establish the Jowissa brand.

Frequently Asked Questions about Jowissa

Where does the name Jowissa come from?
Jowissa is a contraction of "Josef Wyss AG", the name of the company founded by Josef Wyss in 1951 in Bettlach, Switzerland.
What are Jowissa watches known for?
Jowissa produces affordable Swiss Made watches, often with a signature faceted crystal.

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