Jowissa / Tiro
Jowissa Tiro
Collection profile
Tiro is Jowissa's dress-oriented Swiss-made watch line centered on a 38 mm ladies' format with faceted crystal, sunray dials, rhinestone hour markers, three-hand display, and a date window, offered on polished bracelets or glossy straps in multiple colorways.
Why it matters
Tiro is a useful Jowissa collection because the brand itself gives a concise, design-led identity for it: glamorous Swiss-made dress watches with faceted crystal styling, making it one of the clearer current collection stories on the site.
Key references
Collection timeline
- 1951 — Jowissa states on its official site that the company was founded in Bettlach, Switzerland in 1951, providing the historical backdrop for later Tiro models.
- 2025 — The current Tiro collection images on Jowissa's CDN carry 2025 version stamps, showing the collection remained actively merchandised with refreshed media in 2025.
- 2026 — Jowissa's current U.S. collection page presents Tiro as an active ladies' collection with 13 products and a brand-written collection description focused on glamour and faceted glass.
- 2026 — Jowissa's current men's category pages also reference Tiro, indicating the name extends beyond the ladies' dress line even though the official ladies' collection page remains the clearest source for this assignment.
FAQ
What are the defining design cues of the Jowissa Tiro collection?
Jowissa describes Tiro as a glamorous ladies' watch family with a 38 mm case, faceted glass, sunray dial, rhinestone markers, three hands, and a date window.
What straps or bracelets does Jowissa show for Tiro?
The official collection text says Tiro is offered with polished gold bracelets or glossy patent-leather-style straps in multiple colors, and current listings also show silicone-strap executions.
More from Jowissa
- Facet — Jowissa’s Facet is the brand’s signature crystal-cut women’s watch family, defined by faceted glass and jewel-like styling that echo diamond cuts and emphasize color, sparkle, and affordable Swiss-made fashion-watch positioning. The collection appears in current official site navigation and in Jowissa’s collection-group pages as one of four facet-inspired lines.
- Magno — Magno is Jowissa’s men’s collection built around a new 40 mm case, bold edges, and a range of dials that includes moon-phase executions. It is positioned as a smart-casual everyday line that keeps the brand’s decorative, Swiss-made character while leaning more strongly into masculine proportions.
- LeWy — LeWy is Jowissa’s edgy men’s watch family, spanning three-hand and chronograph variants and built around a sharper case profile, signature crystal-cut styling, and a contemporary sport-dress positioning that bridges everyday wear with a more assertive look.