Laco
Pforzheim, Germany · Est. 1925
Founded by Frieda Lacher, Ludwig Hummel
Laco is a German watch brand founded in 1925 by Lacher & Co. in Pforzheim, Germany. One of five manufacturers selected by the German Luftwaffe in World War II to produce the standardised B-Uhr pilot watch, Laco today produces faithful re-editions of these historic pilot watches alongside modern aviator and sport models.
- Founded
- 1925
- Headquarters
- Pforzheim, Germany
- Group
- Independent
- Price Segment
- Entry
- Status
- Active
Key Collections
- Flieger — Iconic pilot's watch collection faithful to the original WWII B-Uhr (Beobachtungsuhr) specifications, available in Type A and Type B dial configurations.
- Squad — Modern tactical watch line with robust construction and contemporary military-inspired design for everyday wear.
- Classics — Elegant dress watch collection featuring Bauhaus-influenced design, reflecting Pforzheim's heritage of precision craftsmanship.
Timeline
- 1925 — Frieda Lacher and Ludwig Hummel found Lacher & Co. (Laco) in Pforzheim, Germany.
- 1940 — Selected as one of only five manufacturers to produce B-Uhr pilot's watches for the German Luftwaffe during World War II.
- 1945 — Factory severely damaged during Allied bombing of Pforzheim; production slowly resumes post-war.
- 2005 — Laco re-establishes itself as a heritage pilot's watch brand, reviving its historic Flieger designs for modern collectors.
- 2025 — Celebrates its 100th anniversary with the #restoremylaco campaign and a limited-edition Mission 2025 collection of 100 pieces inspired by a 1950s Laco design.
Frequently Asked Questions about Laco
- What is a B-Uhr?
- Beobachtungsuhr (observation watch) — large pilot's watches made to Luftwaffe specifications during WWII. Only five companies were authorised to produce them, and Laco was one.
- Where is Laco based?
- Pforzheim, Germany — a historic centre of German watchmaking and precision manufacturing since the 18th century.