Watchatlas

Circula

Keltern, Germany · Est. 1955

Founded by Cornelius Huber

Circula is a German watch brand founded in 2017, producing retro-inspired watches with Swiss movements at accessible price points. The brand's Heritage and AquaSport models feature vintage-inflected designs — including double-dome crystals and pencil hands — while maintaining modern technical standards.

Founded
1955
Headquarters
Keltern, Germany
Group
Independent
Price Segment
Entry
Status
Active

Key Collections

  • Heritage — Vintage-inspired dress watches with domed dials and slim profiles, drawing on the Huber family's watchmaking history.
  • AquaSport — Circula AquaSport is the German brand's 1970s-inspired dive-watch family, represented by current AquaSport II variants with colorful dials and modern 200m tool-watch positioning. Key references: AquaSport II Green AE-ST-PG, AquaSport II Blue, AquaSport II Anthracite.
  • SuperSport — Circula SuperSport is the brand's super-compressor-inspired sports-diver line, with official product evidence for the SuperSport Petrol final-stock model.

Timeline

  • 1955 — Helmut Huber establishes a watch company in Pforzheim, Germany, part of the region's long watchmaking tradition.
  • 2018 — Cornelius Huber, Helmut's grandson, relaunches the family brand as Circula, combining heritage with modern direct-to-consumer sales.
  • 2020 — Heritage Automatic launches as a crowdfunded hit, establishing Circula's reputation for quality at accessible prices.
  • 2022 — AquaSport diver debuts, expanding the range into professional tool watches with Swiss movements.

Frequently Asked Questions about Circula

Is Circula a German brand?
Yes. Based in Pforzheim, Germany, Circula was founded by Cornelius Huber as a revival of his grandfather's 1955 watch company. Watches are designed in Germany and use Swiss movements.
Why is Circula so affordable?
Circula sells directly to customers online without retail markups, and benefits from Pforzheim's efficient manufacturing infrastructure, passing savings on to buyers.

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