Circula
Keltern, Germany · Est. 1955
Founded by Cornelius Huber
Circula is a German watch brand founded in 2017, producing retro-inspired watches with Swiss movements at accessible price points. The brand's Heritage and AquaSport models feature vintage-inflected designs — including double-dome crystals and pencil hands — while maintaining modern technical standards.
- Founded
- 1955
- Headquarters
- Keltern, Germany
- Group
- Independent
- Price Segment
- Entry
- Status
- Active
Key Collections
- Heritage — Vintage-inspired dress watches with domed dials and slim profiles, drawing on the Huber family's watchmaking history.
- AquaSport — Modern dive watch with 200m water resistance, ceramic bezel, and Swiss automatic movement.
- SuperSport — Retro-styled chronograph inspired by 1970s motorsport aesthetics with reliable Swiss quartz movements.
Timeline
- 1955 — Helmut Huber establishes a watch company in Pforzheim, Germany, part of the region's long watchmaking tradition.
- 2018 — Cornelius Huber, Helmut's grandson, relaunches the family brand as Circula, combining heritage with modern direct-to-consumer sales.
- 2020 — Heritage Automatic launches as a crowdfunded hit, establishing Circula's reputation for quality at accessible prices.
- 2022 — AquaSport diver debuts, expanding the range into professional tool watches with Swiss movements.
Frequently Asked Questions about Circula
- Is Circula a German brand?
- Yes. Based in Pforzheim, Germany, Circula was founded by Cornelius Huber as a revival of his grandfather's 1955 watch company. Watches are designed in Germany and use Swiss movements.
- Why is Circula so affordable?
- Circula sells directly to customers online without retail markups, and benefits from Pforzheim's efficient manufacturing infrastructure, passing savings on to buyers.