Longines
Saint-Imier, Switzerland · Est. 1832
Founded by Auguste Agassiz
Founded in Saint-Imier in 1832, Longines is a Swiss watch brand associated with the winged-hourglass logo, which the brand dates to 1889. Now part of the Swatch Group, it produces elegant sports and heritage watches and maintains a presence in equestrian sport and tennis.
- Founded
- 1832
- Headquarters
- Saint-Imier, Switzerland
- Group
- Swatch Group
- Price Segment
- Mid
- Status
- Active
Key Collections
- Spirit (2020) — Longines Spirit is the brand's modern pilot-inspired family, built around explorer imagery, chronometer credentials, GMT utility, and clean aviation-watch clarity. Key references: Longines Spirit L3.410.4.93.6, Longines Spirit L3.410.4.63.6, Longines Spirit Zulu Time L3.802.4.93.6, Longines Spirit Pilot Flyback L3.721.4.53.6.
- HydroConquest (2007) — Longines HydroConquest is the brand's core dive collection: practical, modern, and aimed at buyers who want a capable sports watch with broad mainstream appeal. Key references: HydroConquest L3.779.4.90.6, HydroConquest L3.781.3.78.9, HydroConquest GMT L3.890.4.56.9, HydroConquest L3.782.4.56.6.
- Master Collection — Longines’ Master Collection is the brand’s enduring classic-mechanical dress line, pairing restrained styling with moonphase, annual calendar, chronograph, and other refined complications across a broad range of case sizes. Key references: L2.357.4.99.6, L2.793.5.97.7, L2.893.4.59.6.
- Heritage (1957) — Longines Heritage is the brand’s vintage-inspired pillar, grouping re-editions and historically rooted designs that reinterpret 1930s to 1950s Longines models with contemporary mechanical watchmaking and faithful design cues. Key references: Heritage, Heritage Classic, Flagship Heritage.
Timeline
- 1832 — Auguste Agassiz establishes a watch trading business in Saint-Imier, Switzerland, which becomes Longines.
- 1927 — Longines' history includes the Lindbergh Hour Angle Watch, developed in association with Charles Lindbergh.
- 1983 — Longines becomes part of the Swatch Group.
Frequently Asked Questions about Longines
- What does the Longines logo represent?
- Longines uses a winged hourglass as its logo.
- Which group owns Longines?
- Longines is part of the Swatch Group.