Tissot
Le Locle, Switzerland · Est. 1853
Founded by Charles-Félicien Tissot, Charles-Émile Tissot
Founded in Le Locle in 1853, Tissot is the Swatch Group's entry-to-mid-range brand and one of the most widely recognised Swiss watch names globally. It is the official timekeeper of numerous major sports organisations including MotoGP and basketball, and is celebrated for bringing Swiss Made quality to accessible price points.
- Founded
- 1853
- Headquarters
- Le Locle, Switzerland
- Group
- Swatch Group
- Price Segment
- Mid
- Status
- Active
Key Collections
- PRX (1978) — PRX distills Tissot's late-1970s integrated-bracelet sports design into a clean, highly wearable family: angular, polished, accessible, and broad enough to stretch from quartz essentials to automatic statement pieces. Key references: T137.407.11.041.00, T137.210.11.351.00, T137.010.11.111.00, T137.407.33.051.01.
- Gentleman — Tissot Gentleman is the brand's refined everyday collection for men, officially presented around balanced proportions, automatic and quartz models, and modern dress-sport versatility. Key references: T165-807-11-041-00, T127-407-11-041-00, T127-407-11-081-00, T127-407-11-051-00.
- Seastar — Tissot Seastar is the brand's dive-watch collection, officially presented through Seastar 2000 and Seastar 1000 references with sport cases, bracelets, and rubber-strap variants. Key references: T120-907-11-051-00, T120-907-37-041-00, T120-807-11-051-00, T120-852-11-051-00.
- T-Touch — Tissot T-Touch is the brand's tactile and connected watch family, currently represented by solar-powered T-Touch Connect Solar references with touch-controlled digital functions. Key references: T-Touch Connect Solar T121.420.47.051.03, T-Touch Connect Solar T121.420.47.051.00, T-Touch Connect Solar T121.420.47.051.01.
- Le Locle — Tissot Le Locle is the brand's classical dress-watch collection, named for the Swiss watchmaking town and currently shown through anniversary, open-heart, and core automatic references. Key references: T006-407-11-033-03, T006-407-16-033-01, T006-207-22-096-01, T006-407-11-033-02.
Timeline
- 1853 — Charles-Félicien Tissot and his son Charles-Émile found the Comptoir d'Horlogerie Tissot in Le Locle, Switzerland.
- 1930 — Tissot produces the first non-magnetic wristwatch, demonstrating early commitment to technological innovation.
- 1971 — Merges with Omega to form SSIH, which later becomes part of the Swatch Group.
- 1999 — Launches the T-Touch, the world's first tactile watch with a touch-sensitive crystal.
- 2022 — The PRX reissue becomes a cultural phenomenon, driving unprecedented demand and attracting a younger audience to mechanical watches.
- 2025 — PRX collection expands to 60 references including Damascus steel and full titanium 38mm variants. Gains significant market share in North America for the Swatch Group.
Frequently Asked Questions about Tissot
- Who owns Tissot?
- Tissot is owned by the Swatch Group and positioned as the group's key brand in the accessible Swiss-made segment, competing with Seiko, Hamilton, and Mido.
- What is the Powermatic 80?
- The Powermatic 80 is an ETA-developed automatic movement with an 80-hour power reserve — nearly double the industry standard. It's used across many Tissot collections and represents exceptional value for the price.