Watchatlas

LONGIO

Hong Kong, Hong Kong · Est. 1996

Founded by Mi Changhong

LONGIO is a Hong Kong and China-based mechanical-watch company founded by Mi Changhong in 1996. It began as an OEM/ODM producer and developed its own bold, Chinese-culture-inflected watches, including dive watches, tourbillons, and art-dial pieces intended to show original Chinese high-end watchmaking.

Founded
1996
Headquarters
Hong Kong, Hong Kong
Group
Independent
Price Segment
Luxury
Status
Active

Key Collections

  • Asmara — Core mechanical collection in LONGIO’s luxury catalogue.
  • Telamon — Large dive-watch line known for extreme water-resistance positioning and tourbillon variants.
  • Zhuke — Bronze and dive-watch family tied to LONGIO’s sport-watch identity.
  • Mi Time Art — Art-focused series using Chinese traditional motifs, craftwork, and cultural storytelling.

Timeline

  • 1996 — Mi Changhong founds LONGIO Watch Company, initially focused on OEM and ODM production.
  • 2006 — LONGIO reports attending Baselworld from 2006 onward through its manufacturing/export materials.
  • 2024 — The current LONGIO site presents the brand as both an own-label watchmaker and OEM/ODM manufacturer.

Frequently Asked Questions about LONGIO

Who founded LONGIO?
LONGIO was founded by Mi Changhong, who remains associated with the brand as founder and chief designer.
What is LONGIO known for?
LONGIO is known for bold Chinese-designed mechanical watches, including dive watches, tourbillons, and art-dial pieces.

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