Watchatlas

LONGIO

Hong Kong, Hong Kong · Est. 1996

Founded by Mi Changhong

LONGIO is a Hong Kong and China-based mechanical-watch company founded by Mi Changhong in 1996. It began as an OEM/ODM producer and developed its own bold, Chinese-culture-inflected watches, including dive watches, tourbillons, and art-dial pieces intended to show original Chinese high-end watchmaking.

Founded
1996
Headquarters
Hong Kong, Hong Kong
Group
Independent
Price Segment
Luxury
Status
Active

Key Collections

  • Asmara — Asmara is a core LONGIO collection blending angular, architectural styling with Art Deco cues, spanning automatic, tourbillon, and artistic limited editions inspired by the African city of Asmara and the brand’s stated themes of harmony and modern luxury. Key references: Asmara Automatic, Asmara Tourbillon, Asmara Rose Gold Skull.
  • Telamon — LONGIO Telamon is a bold dive-oriented mechanical line that mixes extreme water-resistance claims, tourbillon variants, and oversized tool-watch styling. Key references: Telamon Automatic, Longio Telamon Tourbillon Watch, TELAMON 1000m dive watch.
  • Zhuke — LONGIO’s Zhuke is the brand’s bronze-led sport and dive-watch family, centered on a barrel-shaped case, rotating bezel, and an explicitly maritime brief that pairs patinating bronze character with 500-meter depth capability. Key references: Zhuke Black Leather strap, Zhuke Green, Zhuke Black, Zhuke Green Tourbillon, Zhuke Black Tourbillon.
  • Mi Time Art — Longio Mi Time Art is the brand's artistic high-craft line, presenting Chinese cultural themes through dial craft such as gold carving, enamel, straw mosaic and inner-snuff-bottle-style miniature work. Key references: National Beauty, Straw Mosaic, Inner Snuff Bottle.

Timeline

  • 1996 — Mi Changhong founds LONGIO Watch Company, initially focused on OEM and ODM production.
  • 2006 — LONGIO reports attending Baselworld from 2006 onward through its manufacturing/export materials.
  • 2024 — The current LONGIO site presents the brand as both an own-label watchmaker and OEM/ODM manufacturer.

Frequently Asked Questions about LONGIO

Who founded LONGIO?
LONGIO was founded by Mi Changhong, who remains associated with the brand as founder and chief designer.
What is LONGIO known for?
LONGIO is known for bold Chinese-designed mechanical watches, including dive watches, tourbillons, and art-dial pieces.

Visit Website ↗

Other independent Hong Kong watch brands

enfrdeiteshizhjaar