LONGIO / Asmara
LONGIO Asmara
Collection profile
Asmara is a core LONGIO collection blending angular, architectural styling with Art Deco cues, spanning automatic, tourbillon, and artistic limited editions inspired by the African city of Asmara and the brand’s stated themes of harmony and modern luxury.
Why it matters
Asmara appears to be one of LONGIO’s signature design-led collections, important because it carries the brand’s architectural case language across mainstream mechanical models and more elaborate limited editions.
Key references
Collection timeline
- 2011 — A Hong Kong Watch Fair exhibitor PDF highlighted Asmara as a collection demonstrating LONGIO’s quality, workmanship, and design elegance.
- 2024 — LONGIO’s official site lists Asmara as an active collection page with multiple current variants including automatic, tourbillon, and skull-themed models.
- 2024 — The current official product pages show Asmara spanning accessible automatic models and higher-end tourbillons, confirming its role as a broad core family within the brand catalogue.
FAQ
What is the design inspiration behind LONGIO Asmara?
According to LONGIO, the collection is inspired by the African city of Asmara, with architecture-tinged styling, Roman numerals, and a theme of harmony and peace.
What types of watches exist in the Asmara collection?
The official collection page currently includes automatic models, tourbillons, and skull-themed variants, showing that Asmara ranges from simpler mechanical watches to more elaborate limited editions.
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