Watchatlas

LVMH / Hublot

LVMH Hublot

Collection profile · 1980

Hublot is LVMH’s innovation-led Swiss watch maison, built around the Art of Fusion: bold materials, contemporary case design, and sport-forward luxury. Its core identity is anchored by the Big Bang and Classic Fusion families, which balance technical experimentation with wearable, modern design.

Why it matters

Hublot matters because it represents LVMH’s most visibly experimental watchmaking voice, translating the group’s luxury positioning into a distinctive mix of high-tech materials, statement design, and commercially recognizable sports-luxury icons.

Key references

Big Bang

Big Bang Collection — Flagship line and primary brand icon; current official collection page.

Classic Fusion

Classic Fusion Collection — Current official collection page describing the line as a reinterpretation of classic elegance.

Spirit of Big Bang

Spirit of Big Bang — Named sub-line within the Big Bang family on current official assortment pages.

Collection timeline

  • 2024 — Hublot’s ongoing Art of Fusion positioning remains centered on the Big Bang and Classic Fusion families on official brand pages.
  • 2024 — LVMH’s Watches & Jewelry division continues to present Hublot as one of its core watchmaking maisons.
  • 2024 — Hublot’s official collection pages highlight the Big Bang as the flagship model and Classic Fusion as the brand’s elegant counterpart.

FAQ

What defines Hublot’s style?

A mix of unconventional materials, sporty silhouettes, and a strong contemporary identity centered on the Art of Fusion.

Which collections are most important?

The Big Bang and Classic Fusion are the brand’s principal collections and most recognizable product families.

Official collection ↗

Back to brand

More from LVMH

  • TAG Heuer — TAG Heuer is LVMH’s most accessible watch maison, defined by motor-racing heritage, precision chronographs, and sporty everyday luxury. The brand’s collection architecture is led by Carrera, Monaco, and Aquaracer, with a modern range that extends from mechanical chronographs to connected watches.
  • Zenith — Zenith is LVMH’s historic manufacture house, known for precision chronographs, technical credibility, and the El Primero legacy. Its current collection structure is anchored by CHRONOMASTER, DEFY, PILOT, and newer brand storytelling that emphasizes innovation, integrated manufacture capability, and avant-garde Swiss watchmaking.
  • Bulgari — The Italian jeweller's watchmaking arm, acquired by LVMH in 2011, known for world-record ultra-thin movements and the Octo Finissimo collection.

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