Ralph Lauren
Plan-les-Ouates, Switzerland · Est. 2008
Founded by Ralph Lauren
Ralph Lauren Watches is the horological extension of the American fashion house, producing watches at its dedicated facility in Geneva in partnership with Richemont. The watches, including the iconic Sporting and Stirrup collections, reflect Lauren's passion for equestrian sport, motorsport, and vintage Americana.
- Founded
- 2008
- Headquarters
- Plan-les-Ouates, Switzerland
- Group
- Other
- Price Segment
- Mid
- Status
- Active
Key Collections
- Stirrup — Inspired by equestrian stirrups, featuring a distinctive asymmetric case shape that has become the signature design of Ralph Lauren's watch line.
- Sporting — A collection of refined sports watches with classic proportions, drawing on Ralph Lauren's love of vintage motorsport and Americana.
- Safari — Rugged, adventure-inspired watches reflecting Ralph Lauren's iconic Safari fashion line, with aged steel cases and khaki-toned dials.
- Slim Classique — Ultra-thin dress watches in precious metals, embodying Ralph Lauren's vision of timeless American elegance in its purest form.
Timeline
- 2009 — Ralph Lauren launches its watch division in partnership with Richemont, leveraging the luxury group's Swiss manufacturing expertise.
- 2009 — The Stirrup collection debuts at SIHH, establishing the equestrian-inspired case as the brand's horological signature.
- 2014 — Introduces the Automotive collection featuring dashboard-inspired dials, reflecting Lauren's personal passion for vintage cars.
- 2019 — Celebrates 10 years of watchmaking with refined iterations of core collections, solidifying its position in luxury lifestyle horology.
- 2025 — Ralph Lauren watches continue as a luxury lifestyle extension, with the Stirrup, Sporting, and Safari collections produced in partnership with Richemont movement suppliers.
Frequently Asked Questions about Ralph Lauren
- Does Ralph Lauren make its own movements?
- No — Ralph Lauren partners with Richemont group manufactures (primarily IWC and Jaeger-LeCoultre movements) for its high-end pieces, and uses Swiss ETA/Sellita for entry-level models.
- Is Ralph Lauren a serious watch brand?
- Yes — the partnership with Richemont gives access to top-tier Swiss movements and finishing. The watches are produced in Switzerland to haute horlogerie standards, not fashion-watch quality.