Dwiss
Lugano, Switzerland · Est. 2011
Founded by Rafael Simões Miranda
DWISS, founded in 2011 by Rafael Simoes Miranda, is a Swiss microbrand redefining timepieces through radical design innovation. The most design-awarded Swiss microbrand, DWISS explores new forms of time display, unconventional materials and bold architectural concepts — always with full creative independence and Swiss engineering at its core.
- Founded
- 2011
- Headquarters
- Lugano, Switzerland
- Group
- Independent
- Price Segment
- Mid
- Status
- Active
Key Collections
- M3 — Signature collection featuring the patented wandering-hours time display with rotating discs instead of traditional hands.
- R2 — Three-hand automatic collection with distinctive asymmetric case design and bold colour combinations.
- M2 — Limited-edition mechanical collection showcasing unconventional time-reading methods and design experiments.
Timeline
- 2012 — Rafael Simões Miranda founds DWISS (Design Watch Independent Switzerland Studio) to create design-forward mechanical watches.
- 2016 — Wins the Red Dot Design Award for the M1 Silver, establishing DWISS's reputation for innovative watch design.
- 2019 — Launches the M3 with wandering-hours complication, becoming the brand's signature piece.
Frequently Asked Questions about Dwiss
- What does DWISS stand for?
- DWISS stands for 'Design Watch Independent Switzerland Studio', reflecting its focus on design innovation in Swiss watchmaking.
- What is the wandering hours display?
- The wandering-hours complication uses rotating discs that pass over a minute scale to indicate the time, avoiding traditional watch hands entirely.