Watchatlas

Dwiss

Lugano, Switzerland · Est. 2011

Founded by Rafael Simões Miranda

DWISS, founded in 2011 by Rafael Simoes Miranda, is a Swiss microbrand redefining timepieces through radical design innovation. The most design-awarded Swiss microbrand, DWISS explores new forms of time display, unconventional materials and bold architectural concepts — always with full creative independence and Swiss engineering at its core.

Founded
2011
Headquarters
Lugano, Switzerland
Group
Independent
Price Segment
Mid
Status
Active

Key Collections

  • M3 — DWISS M3 is the brand's displaced-hours collection, a Swiss-made automatic family built around an unconventional dial layout and archived in bracelet and rubber-strap variants across several colors. Key references: M3-black-bracelet, M3-blue-bracelet, M3-green-bracelet.
  • R2 — DWISS R2 is an archived Swiss-made automatic collection built around the brand's floating-hours display, pairing a 40 mm case with the Peseux P224 movement. Key references: R2-SL-rubber, R2-BB-rubber, R2-SL-bracelet, R2-BB-bracelet.
  • M2 — DWISS M2 is a limited-edition Swiss-made mechanical collection built around the brand's signature unconventional time display, with sold-out archival variants that show the brand's early experimental design language. Key references: M2-ABO, M2-SSW, M2-TTR.

Timeline

  • 2012 — Rafael Simões Miranda founds DWISS (Design Watch Independent Switzerland Studio) to create design-forward mechanical watches.
  • 2016 — Wins the Red Dot Design Award for the M1 Silver, establishing DWISS's reputation for innovative watch design.
  • 2019 — Launches the M3 with wandering-hours complication, becoming the brand's signature piece.

Frequently Asked Questions about Dwiss

What does DWISS stand for?
DWISS stands for 'Design Watch Independent Switzerland Studio', reflecting its focus on design innovation in Swiss watchmaking.
What is the wandering hours display?
The wandering-hours complication uses rotating discs that pass over a minute scale to indicate the time, avoiding traditional watch hands entirely.

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