Sartory Billard
Paris, France · Est. 2017
Founded by William Sartory
Sartory Billard is a French independent watch brand producing accessible vintage-inspired timepieces with Swiss movements. The brand has grown a strong community of enthusiasts through transparent communication and quality-focused collector-oriented releases.
- Founded
- 2017
- Headquarters
- Paris, France
- Group
- Independent
- Price Segment
- Mid
- Status
- Active
Key Collections
- SB04 — The brand's signature piece with a distinctive porthole-style case, vintage-inspired dial with sector markings, and a Swiss automatic movement.
- SB02 — A dressier interpretation with a thinner profile and refined dial layout, maintaining the brand's accessible vintage aesthetic.
Timeline
- 2017 — William Sartory founds Sartory Billard in France, debuting the SB04 — a vintage-inspired watch that quickly gains a following among enthusiasts.
- 2019 — Community growth accelerates through watch forums and social media, with limited-edition drops selling out rapidly.
- 2021 — Expands the range with new dial variations and the SB02, while maintaining small-batch production and direct sales.
- 2025 — French independent watchmaker continues producing the SB04 and other models with in-house movements, gaining recognition in the growing French haute horlogerie scene alongside Yema and SERICA.
Frequently Asked Questions about Sartory Billard
- Where are Sartory Billard watches made?
- Designed in France with Swiss-made movements (typically Sellita). Assembly and quality control are handled by the brand with a focus on small-batch production.
- Why is Sartory Billard popular among collectors?
- The brand offers exceptional vintage-inspired design and Swiss movements at a fraction of luxury prices, combined with limited production runs that create genuine scarcity.