Watchatlas

Sternglas

Hamburg, Germany · Est. 2016

Founded by Dustin Fontaine

Sternglas is a German watch brand founded in 2016 in Hamburg, specialising in affordable Swiss-movement watches with minimalist Bauhaus-influenced dials. Inspired by the aesthetic of German precision instruments from the 1930s and 1940s, the brand offers clean, legible designs at accessible price points.

Founded
2016
Headquarters
Hamburg, Germany
Group
Independent
Price Segment
Entry
Status
Active

Key Collections

  • Naos — Naos is Sternglas’s signature minimalist dress-watch collection, defined by Bauhaus-inspired clarity, slim proportions, and clean dial architecture that anchors the brand’s core identity. Key references: sternglas_story_naos, sternglas_classical_collection.
  • Hamburg — Hamburg is Sternglas’s refined chronograph line, shaped by clean German design cues and positioned as an entry-accessible collection that references the brand’s home city and maritime identity. Key references: sternglas_hamburg_entry.
  • Marus — Marus is Sternglas’s sportier field-and-outdoor collection, using Arabic numerals and a more casual, robust aesthetic that broadens the brand beyond its Bauhaus core. Key references: sternglas_marus_field.

Timeline

  • 2016 — Dustin Fontaine founds Sternglas in Hamburg, Germany, launching via crowdfunding with a Bauhaus-inspired minimalist watch.
  • 2018 — Successful crowdfunding and direct-to-consumer launch establishes the brand as a leading German microbrand.
  • 2020 — Expands the collection to include automatic movements (Miyota-powered) alongside the original quartz offerings.
  • 2023 — Grows into one of Germany's most recognised independent watch brands, with distribution expanding beyond online direct sales.

Frequently Asked Questions about Sternglas

What movements does Sternglas use?
Sternglas uses Japanese Miyota movements — both quartz and automatic — offering reliability and value in line with the brand's accessible pricing philosophy.
What does 'Sternglas' mean?
Sternglas is German for 'star glass,' evoking the clarity of a watch crystal and the brand's Hamburg origins.

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