VENEZIANICO
Venice, Italy · Est. 2017
Founded by Alberto Morelli, Alessandro Morelli
Venezianico is an Italian watch brand founded in Venice in 2017, drawing on the city's maritime and artistic heritage for its design vocabulary. The brand produces Swiss-movement watches at accessible price points, including the popular Redentore dive watch with its elegant lagoon-inspired dials.
- Founded
- 2017
- Headquarters
- Venice, Italy
- Group
- Independent
- Price Segment
- Mid
- Status
- Active
Key Collections
- Redentore — Named after the Venetian festival of the Redentore, this is Venezianico's most elegant and classical line, featuring clean dials inspired by the architecture and colours of Venice. The Redentore is typically the brand's thinnest and most versatile model, suited equally to formal and casual wear. Dials in colours evoking the lagoon, Venetian glass, and historic pigments are central to its character.
- Nereide — Venezianico's dive watch collection, named after the sea nymphs of Greek mythology that are deeply embedded in Venetian cultural tradition. The Nereide features a unidirectional rotating bezel, 300-metre water resistance, and automatic movements, combining professional diving credentials with distinctly Italian aesthetic sensibility. It is one of the brand's most commercially successful lines.
- Bucintoro — A chronograph collection inspired by the Bucintoro — the ceremonial state galley of the Venetian Republic — featuring bold case designs and multi-register dials. The Bucintoro represents Venezianico's most complex and statement-making timepiece, with colourful subdials and detailing inspired by the pageantry of historical Venice.
Timeline
- 2017 — Alberto and Alessandro Morelli found Venezianico (originally as Meccaniche Veneziane) in the Venice metropolitan area.
- 2017 — The brand launches on Kickstarter, raising over $800,000 and establishing an immediate international following.
- 2022 — The brand officially rebrands from Meccaniche Veneziane to Venezianico, consolidating its identity.
- 2023 — Annual production exceeds 20,000 timepieces, reflecting rapid growth and distribution in over 100 countries.
- 2025 — Venezianico unveils its first proprietary in-house movement, the V5000, developed in collaboration with Italian manufacturer OISA.
Frequently Asked Questions about VENEZIANICO
- Where are Venezianico watches made?
- Venezianico is headquartered in San Donà di Piave, in the Venice metropolitan area, and the brand emphasises its Italian identity in its design language and storytelling. While movements are sourced from Swiss and Japanese suppliers, the watches are assembled and quality-controlled in Italy, and the brand launched its first in-house Italian-made calibre in 2025.
- How did Venezianico start?
- Brothers Alberto and Alessandro Morelli founded the brand in 2017, reportedly having developed the concept while working at Burger King tables and attending watchmaking workshops across Europe. They launched their first watches through Kickstarter and raised over $800,000, one of the most successful crowdfunding debuts in independent watchmaking.