Watchatlas

D1 Milano

Milan, Italy · Est. 2013

Founded by Dario Spallone

We are creative misfits, we are design enthusiasts — we have no rules except one: reinventing icons since 2013. Born in Milan, D1 Milano produces ultra-thin, colourful and fashion-forward timepieces that distil the city's design culture into accessible, personality-driven watches for a global young audience.

Founded
2013
Headquarters
Milan, Italy
Group
Other
Price Segment
Mid
Status
Active

Key Collections

  • Polycarbon — Lightweight watches with colourful polycarbonate cases and an ultra-thin profile, the brand's signature offering.
  • Ultra Thin — Minimalist timepieces with slim stainless steel cases and clean geometric dials.
  • Skeleton — Open-worked watches revealing the automatic movement through a contemporary Italian design lens.

Timeline

  • 2013 — Dario Spallone founds D1 Milano in Milan, Italy, with a vision for contemporary Italian watch design.
  • 2015 — Polycarbon collection launches, becoming the brand's iconic bestseller with its bold colours.
  • 2018 — Expands globally with flagship stores in Dubai, Milan, and online distribution.
  • 2020 — Introduces the Skeleton collection, moving into mechanical watches while maintaining Italian design DNA.

Frequently Asked Questions about D1 Milano

Where is D1 Milano from?
D1 Milano is an Italian watch brand founded in Milan in 2013, known for its bold, minimalist designs and use of colourful polycarbonate materials.
Are D1 Milano watches Swiss-made?
D1 Milano watches are designed in Italy. Some models use Japanese Miyota movements; the brand focuses on contemporary design rather than Swiss heritage.

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