Watchatlas

West End Watch Co / Secundus

West End Watch Co Secundus

Collection profile

A more accessible line that brought West End quality to a broader market whilst maintaining the brand's reputation for durability.

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More from West End Watch Co

  • Sowar — The flagship collection named after the Hindi word for 'horseman', the Sowar became synonymous with reliable timekeeping across India and the Middle East, featuring robust movements suited to harsh climates.
  • Sowar Prima — The premium variant of the Sowar line, featuring higher-grade movements and refined finishing, often presented as gifts to mark significant life occasions.
  • Queen Anne — An elegant dress watch collection that demonstrated the brand's versatility beyond utilitarian timepieces, popular among colonial administrators and merchants.

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