Watchatlas

West End Watch Co / Sowar

West End Watch Co Sowar

Collection profile

The flagship collection named after the Hindi word for 'horseman', the Sowar became synonymous with reliable timekeeping across India and the Middle East, featuring robust movements suited to harsh climates.

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More from West End Watch Co

  • Sowar Prima — The premium variant of the Sowar line, featuring higher-grade movements and refined finishing, often presented as gifts to mark significant life occasions.
  • Secundus — A more accessible line that brought West End quality to a broader market whilst maintaining the brand's reputation for durability.
  • Queen Anne — An elegant dress watch collection that demonstrated the brand's versatility beyond utilitarian timepieces, popular among colonial administrators and merchants.

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