Watchatlas

Zelos

Singapore, Singapore · Est. 2014

Founded by Elshan Tang

Zelos is a Singapore-based independent watch brand founded in 2013 by Elshan Tang, known for producing adventurous dive and field watches with distinctive designs at accessible price points. The brand has built a loyal following through direct-to-consumer sales and limited-edition releases celebrated for their quality finishing and bold aesthetics.

Founded
2014
Headquarters
Singapore, Singapore
Group
Independent
Price Segment
Entry
Status
Active

Key Collections

  • Swordfish — Zelos’s core dive-watch collection, centered on a sleek 300m diver platform and frequently refreshed with bold dial materials and colorways while keeping the line’s compact, value-driven tool-watch identity. Key references: officialUrl.
  • Hammerhead — Larger 44mm dive watch built for serious water use, featuring bold designs, titanium case options, and the oversized tool-watch personality typical of Zelos divers. Key references: Hammerhead.
  • Skyraider — Zelos’s aviation-themed flieger collection, using the Douglas A-1 Skyraider as its namesake and pairing pilot-watch legibility with robust, modern materials in a compact enthusiast-friendly package. Key references: officialUrl.
  • Helmsman — Zelos’s early dive-watch family built around a Super Compressor-inspired case, dual crowns, internal bezel, and patina-friendly bronze options, giving the collection a rugged vintage-leaning character. Key references: officialUrl.

Timeline

  • 2014 — Elshan Tang founds Zelos Watches in Singapore, launching via Kickstarter with a focus on exotic materials at accessible prices.
  • 2016 — The Swordfish dive watch becomes a cult favourite in the microbrand community for its meteorite and Damascus steel dials.
  • 2018 — Introduces titanium cases and forged carbon dials, expanding the material palette across collections.
  • 2021 — Grows into one of the most recognised microbrands globally, with limited-edition drops selling out within minutes.
  • 2023 — Introduces the Horizons GMT and continues to expand into field and dress watches beyond the core dive range.
  • 2025 — Releases the Comet 39 with mother-of-pearl dial; continues rapid-sellout limited-edition drops that have made Zelos one of the most collected microbrands in the world.

Frequently Asked Questions about Zelos

Why do Zelos watches sell out so fast?
Zelos produces limited runs using exotic materials like meteorite and Damascus steel at microbrand prices, creating high demand among collectors.
Where is Zelos based?
Zelos is based in Singapore, founded by designer Elshan Tang. Watches are assembled with Japanese or Swiss movements depending on the collection.

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