Zelos
Singapore, Singapore · Est. 2014
Founded by Elshan Tang
Zelos is a Singapore-based independent watch brand founded in 2013 by Elshan Tang, known for producing adventurous dive and field watches with distinctive designs at accessible price points. The brand has built a loyal following through direct-to-consumer sales and limited-edition releases celebrated for their quality finishing and bold aesthetics.
- Founded
- 2014
- Headquarters
- Singapore, Singapore
- Group
- Independent
- Price Segment
- Entry
- Status
- Active
Key Collections
- Swordfish — Core dive watch collection known for exotic dial materials including meteorite, forged carbon, and mother-of-pearl in a compact 40mm case.
- Hammerhead — Larger 44mm dive watch built for serious water use, featuring bold designs and titanium case options.
- Skyraider — Pilot-style watch collection with aviation-inspired dials and robust field-watch construction.
- Helmsman — Bronze-cased diver with vintage aesthetics, designed to develop a unique patina over time.
Timeline
- 2014 — Elshan Tang founds Zelos Watches in Singapore, launching via Kickstarter with a focus on exotic materials at accessible prices.
- 2016 — The Swordfish dive watch becomes a cult favourite in the microbrand community for its meteorite and Damascus steel dials.
- 2018 — Introduces titanium cases and forged carbon dials, expanding the material palette across collections.
- 2021 — Grows into one of the most recognised microbrands globally, with limited-edition drops selling out within minutes.
- 2023 — Introduces the Horizons GMT and continues to expand into field and dress watches beyond the core dive range.
- 2025 — Releases the Comet 39 with mother-of-pearl dial; continues rapid-sellout limited-edition drops that have made Zelos one of the most collected microbrands in the world.
Frequently Asked Questions about Zelos
- Why do Zelos watches sell out so fast?
- Zelos produces limited runs using exotic materials like meteorite and Damascus steel at microbrand prices, creating high demand among collectors.
- Where is Zelos based?
- Zelos is based in Singapore, founded by designer Elshan Tang. Watches are assembled with Japanese or Swiss movements depending on the collection.