Sicura
Granges, Switzerland · Fondée en 1950
Fondée par Hans Ruefl
Sicura était un fabricant suisse de montres fondé dans les années 1950, connu pour ses plongeuses professionnelles robustes et ses chronographes sportifs. La marque était liée aux manufactures Breitling.
- Fondée en
- 1950
- Siège social
- Granges, Switzerland
- Groupe
- Other
- Segment de prix
- Entrée de gamme
- Statut
- Disparue
Cessation: 1979
Sicura cessa ses activités lors de la crise du quartz.
Sicura plongeait en sécurité là où d'autres hésitaient — son nom disait tout.
Collections phares
- Submarine — A robust dive watch series featuring bold, colourful dials and rotating bezels, popular among sport watch enthusiasts during the 1970s.
- Rally — Chronograph models designed with motor racing in mind, featuring tachymeter scales and contrasting subdials.
- Globetrotter — World-time watches with rotating city bezels, aimed at the growing jet-set market of the era.
Chronologie
- 1950 — Sicura founded in Granges, Switzerland, initially producing affordable mechanical watches.
- 1960 — Brand gains popularity with colourful sport watch designs targeting younger consumers.
- 1970 — Sicura développe sa gamme de plongeuses professionnelles.
- 1976 — Peak production period with diverse range including dive watches, chronographs and dress models.
- 1979 — Ernest Schneider purchases Sicura and uses the company structure to acquire the dormant Breitling brand name, immediately retiring the Sicura identity.
Questions fréquentes sur Sicura
- Quel était le lien entre Sicura et Breitling ?
- Sicura était liée aux manufactures Breitling à La Chaux-de-Fonds, utilisant des ressources et des mouvements communs tout en maintenant sa propre identité de marque.
- Are Sicura watches still valuable?
- Sicura watches have modest collector value, typically fetching £50–300 depending on model and condition. The Submarine and chronograph variants command slightly higher prices due to their distinctive styling.
- Can I still buy a Sicura watch today?
- Sicura watches are only available on the vintage market through dealers, auction houses and online platforms. No new production has occurred since 1979.
- What is the connection between Sicura and Breitling?
- Ernest Schneider purchased Sicura in 1979 specifically to use its corporate structure as a vehicle for acquiring the Breitling brand name from Willy Breitling, making Sicura an unlikely footnote in Breitling's revival.
- Where were Sicura watches made?
- Sicura watches were manufactured in Granges (Grenchen), Switzerland, in the canton of Solothurn, a traditional centre of Swiss watchmaking.