Sicura
Granges, Switzerland · 创立于 1950 年
创始人：Hans Ruefl
Sicura 是一家以 1960 至 70 年代五彩斑斓的运动腕表著称的瑞士腕表品牌，在制表史上意外占据了一席之地——因为 Ernest Schneider 购买了该公司，以其作为收购 Breitling 品牌名称的载体。
- 创立年份
- 1950
- 总部
- Granges, Switzerland
- 所属集团
- Other
- 价位区间
- 入门
- 状态
- 已停业
停业时间: 1979
Sicura 于 1979 年被 Ernest Schneider 购买，后者利用该公司作为收购 Breitling 品牌名称的载体——Sicura 自身的身份随即被停用。
Sicura 死去，Breitling 得以重生——孵化出一个航空界最著名名字的茧。
核心系列
- Submarine — Sicura 在被 Schneider 收购前的代表性运动腕表系列，以五彩斑斓的设计和运动美学著称，是品牌在成为 Breitling 复兴载体之前在腕表市场留下的最后历史印记。
- Rally — Chronograph models designed with motor racing in mind, featuring tachymeter scales and contrasting subdials.
- Globetrotter — World-time watches with rotating city bezels, aimed at the growing jet-set market of the era.
品牌历程
- 1950 — Sicura 在瑞士创立，以五彩斑斓的运动腕表为主要产品，在 1960 至 70 年代的年轻消费者市场建立了一定的市场地位。
- 1960 — 1979 年，Ernest Schneider 购买 Sicura，利用该公司作为收购 Breitling 品牌名称的商业载体。
- 1970 — Sicura 自身的品牌身份被立即停用，Breitling 得以在 Schneider 的主导下完成历史性复兴。
- 1976 — Peak production period with diverse range including dive watches, chronographs and dress models.
- 1979 — Ernest Schneider purchases Sicura and uses the company structure to acquire the dormant Breitling brand name, immediately retiring the Sicura identity.
关于 Sicura 的常见问题
- Sicura 与 Breitling 有何历史关系？
- Ernest Schneider 于 1979 年收购 Sicura，利用该公司作为收购已破产的 Breitling 品牌名称的商业载体，Sicura 在完成这一历史使命后立即停用，其存在的历史意义在于为 Breitling 的复兴提供了关键的企业工具。
- Are Sicura watches still valuable?
- Sicura watches have modest collector value, typically fetching £50–300 depending on model and condition. The Submarine and chronograph variants command slightly higher prices due to their distinctive styling.
- Can I still buy a Sicura watch today?
- Sicura watches are only available on the vintage market through dealers, auction houses and online platforms. No new production has occurred since 1979.
- What is the connection between Sicura and Breitling?
- Ernest Schneider purchased Sicura in 1979 specifically to use its corporate structure as a vehicle for acquiring the Breitling brand name from Willy Breitling, making Sicura an unlikely footnote in Breitling's revival.
- Where were Sicura watches made?
- Sicura watches were manufactured in Granges (Grenchen), Switzerland, in the canton of Solothurn, a traditional centre of Swiss watchmaking.