Baltic
Paris, France · Est. 2017
Founded by Étienne Music
Baltic is a French watch brand founded in 2017, producing vintage-inspired timepieces at accessible price points with Swiss ETA movements. The brand has quickly built a devoted following through its clean aesthetic, quality finishing, and direct-to-consumer model.
- Founded
- 2017
- Headquarters
- Paris, France
- Group
- Independent
- Price Segment
- Mid
- Status
- Active
Key Collections
- Aquascaphe — Vintage-inspired dive watch with a domed sapphire crystal, beads-of-rice bracelet, and 200m water resistance.
- Bicompax — Classic two-register chronograph with retro-chic styling and a mechanical manual-wind movement.
- MR01 — Micro-rotor dress watch with a refined, sector-dial design and an ultra-thin profile.
Timeline
- 2017 — Étienne Music founds Baltic in Paris, inspired by his father's vintage watch collection.
- 2018 — Kickstarter launch raises over €500,000, making it one of the most successful watch campaigns.
- 2020 — Aquascaphe becomes a cult favourite in the enthusiast community for its vintage-dive aesthetics.
- 2023 — MR01 micro-rotor watch launches, marking Baltic's entry into the high-end mechanical segment.
- 2025 — Replaced original Aquascaphe with MK2 in two sizes (39.5mm and 37mm). Annual revenue reached USD 18M.
- 2026 — Debuted first worldtimer Heures du Monde with stone dials (sodalite, tiger eye, labradorite), limited to 200 pcs each.
Frequently Asked Questions about Baltic
- Is Baltic a French brand?
- Yes, designed in Paris. Assembly uses Miyota or Sellita movements, with cases and components sourced from Asia.
- Why is Baltic so popular with watch enthusiasts?
- Baltic offers vintage-inspired designs with genuine character at accessible prices (€250–€800), filling a gap between fashion watches and luxury Swiss brands.