Seconde Seconde
Paris, France · Est. 2017
Founded by Romaric André
Seconde/Seconde/ is a French independent watchmaker known for its concept of repurposing second hands from vintage watches to create unique, one-of-a-kind timepieces. The project-based brand challenges conventional notions of production and originality in watchmaking.
- Founded
- 2017
- Headquarters
- Paris, France
- Group
- Independent
- Price Segment
- Mid
- Status
- Active
Key Collections
- WNRS (Winners) — Playful reinterpretation of vintage watches with custom second hands shaped like everyday objects — scissors, flowers, dinosaurs — challenging horological conventions.
- Official Collaborations — Limited-edition partnerships with brands and artists, applying the signature concept of transformative second hands to collaborative designs.
Timeline
- 2017 — Romaric André founds Seconde/Seconde/ in Paris, launching a concept of repurposing vintage watches with custom-designed second hands.
- 2019 — Gains cult following through Instagram, with drops selling out in minutes and attracting attention from mainstream fashion and design press.
- 2021 — Collaborates with major brands including Fendi and labels in the art world, establishing the concept as a recognised form of horological art.
- 2023 — Launches new-production watches alongside the vintage reworks, expanding access while maintaining the playful design language.
Frequently Asked Questions about Seconde Seconde
- Are Seconde/Seconde/ watches new or vintage?
- Both. The brand originally reworked vintage watches with custom second hands, but has since introduced new-production pieces. The signature concept of playful, sculptural second hands remains the unifying thread.
- What does 'WNRS' mean?
- WNRS stands for 'Winners' — the brand's main collection name, reflecting the irreverent, optimistic spirit of the designs.