Bausele
Sydney, Australia · Est. 2011
Founded by Christophe Hoppe
Bausele is an Australian watch brand founded in 2012 by Christophe Hoppe, based in Sydney. Known for embedding natural Australian materials — including ochre from Alice Springs, wood, or sand — within the crown of each watch, Bausele produces Swiss-movement timepieces that celebrate Australian identity.
- Founded
- 2011
- Headquarters
- Sydney, Australia
- Group
- Independent
- Price Segment
- Entry
- Status
- Active
Key Collections
- OceanMoon (2021) — Bausele’s OceanMoon is a dive-oriented collection with an Australian identity, built around the brand’s signature concept of incorporating Australian earth, sand, or meteorite elements into the watch crown. Key references: officialUrl.
- Vintage 2.0 (2020) — Bausele’s Vintage 2.0 is a retro-styled collection that extends the brand’s Australian-designed, Swiss-engineered approach into a more classic silhouette while retaining the modern lifestyle and connectivity angle highlighted at launch. Key references: officialUrl.
Timeline
- 2011 — Christophe Hoppe founds Bausele in Sydney, Australia, creating the concept of embedding Australian elements into Swiss watches.
- 2015 — OceanMoon collection launches with crowns containing Australian sand, soil, or meteorite fragments.
- 2018 — Moves assembly to Switzerland to achieve 'Swiss Made' designation.
- 2021 — Collaboration with Tourism Australia, embedding iconic location materials into limited editions.
Frequently Asked Questions about Bausele
- What is in the crown of a Bausele watch?
- Each crown contains a capsule of authentic Australian material — Bondi Beach sand, red earth from Uluru, or actual meteorite — connecting the watch to a specific place.
- Is Bausele Swiss-made?
- Yes, watches are assembled in Switzerland with Swiss movements, earning the 'Swiss Made' label, though the brand is Australian-founded and designed.
Other independent Australia watch brands
- Adina — Brisbane, Australia
- Autodromo — Dobbs Ferry, USA
- Daniel Wellington — Stockholm, Sweden
- SHINOLA — Detroit, USA