Casio G-Shock
Tokyo, Japan · Est. 1983
Founded by Kikuo Ibe
The Casio G-Shock was launched in 1983 by engineer Kikuo Ibe with the goal of creating an indestructible watch, resulting in the iconic DW-5000C that could survive a ten-metre drop. The G-Shock line has since expanded to hundreds of models and collaborations, becoming one of the best-selling watch families in history.
- Founded
- 1983
- Headquarters
- Tokyo, Japan
- Group
- Other
- Price Segment
- Entry
- Status
- Active
Key Collections
- MR-G — Flagship full-metal line using titanium and sapphire, representing the pinnacle of G-Shock craftsmanship.
- MT-G — Metal Twisted G-Shock combining carbon and metal structures for strength with a refined, modern look.
- Frogman — Professional diver's G-Shock with ISO 200m rating, asymmetric case, and dedicated dive features.
- Casioak (GA-2100) — Octagonal-bezelled model nicknamed 'CasiOak' for its resemblance to the Audemars Piguet Royal Oak, a massive hit since 2019.
Timeline
- 1981 — Casio engineer Kikuo Ibe drops his father's watch and begins the 'Project Team Tough' to create an unbreakable watch.
- 1983 — The first G-Shock, the DW-5000C, launches with the Triple 10 concept: 10m drop, 10 bar, 10-year battery.
- 1994 — First Frogman (DW-6300) launches, establishing G-Shock as a serious tool watch for divers.
- 1996 — MR-G line debuts as the premium full-metal G-Shock, introducing titanium construction.
- 2017 — G-Shock Connected app launches, adding Bluetooth smartphone link across the range.
- 2019 — GA-2100 'CasiOak' launches, becoming one of the best-selling G-Shock models ever.
- 2026 — Over 30 new releases announced for 2026 including Summer Resort collection with polarized vapor deposition glass.
Frequently Asked Questions about Casio G-Shock
- What makes G-Shock so tough?
- A hollow case structure with the module floating inside on cushioning material absorbs shocks. Combined with resin construction and screw-back cases, it exceeds military durability standards.
- Is G-Shock a separate brand from Casio?
- No. G-Shock is a product line within Casio, though it has its own identity, marketing, and dedicated fan community.
- Who created G-Shock?
- G-Shock was created by Casio engineer Kikuo Ibe, who in 1981 set out to build a watch that could survive a 10-metre drop. After over 200 prototypes and two years of development, the first G-Shock (DW-5000C) was released in April 1983, featuring a hollow case structure that cushioned the module inside.