H. Moser & CIE.
Schaffhausen, Switzerland · Est. 1828
Founded by Heinrich Moser
H. Moser & Cie. was founded in Schaffhausen in 1828 by Heinrich Moser, who also funded the construction of much of the town's infrastructure. Revived in 2005, the brand is now known for its fumé dials, provocative marketing (including the Swiss Mad Watch made entirely of cheese), and genuinely in-house movements.
- Founded
- 1828
- Headquarters
- Schaffhausen, Switzerland
- Group
- Independent
- Price Segment
- Ultra
- Status
- Revived
Key Collections
- Endeavour — Minimalist dress watch collection featuring the signature fumé dials with no logo, embodying H. Moser's less-is-more philosophy.
- Pioneer — Sporty steel collection with integrated bracelet design, combining casual wearability with haute horlogerie finishing.
- Streamliner — Cushion-shaped sport watch with an integrated bracelet and flowing case lines, named after Art Deco streamliner trains.
- Swiss Alp Watch — Provocative collection that resembles a smartwatch but houses a mechanical movement, making a statement about traditional watchmaking values.
Timeline
- 1828 — Heinrich Moser, a young Swiss watchmaker from Schaffhausen, founds his watch trading company, eventually building a watchmaking empire.
- 1848 — Moser builds a factory in Schaffhausen and a hydroelectric turbine system on the Rhine, powering both his manufacture and the city.
- 2005 — The Meylan family (MELB Holding) revives H. Moser & Cie. in Schaffhausen with Edouard Meylan as CEO.
- 2017 — Swiss Alp Watch Final Upgrade is unveiled — a Swiss chocolate replica of a smartwatch, melted at Baselworld as a statement on horological values.
- 2020 — Streamliner collection is launched with a fully integrated cushion-shaped case and bracelet design.
- 2025 — Debuts the Pop Collection at Watches & Wonders 2025 with gemstone dials in jade, turquoise, coral and lapis lazuli across 18 Endeavour references.
- 2026 — Promoted from the Carré des Horlogers to the main hall of Watches & Wonders 2026 after nine years, joining the major maisons. Unveils the first-ever Streamliner Tourbillon Concept in ceramic.
Frequently Asked Questions about H. Moser & CIE.
- Why do some H. Moser dials have no logo?
- H. Moser deliberately removes logos and indices from many dials to let the craftsmanship speak for itself. Their fumé dials, produced in-house at Moser Schaffhausen, are recognised by their gradient colour effect alone.
- What are fumé dials?
- Fumé (smoked) dials feature a gradient that transitions from dark edges to a lighter centre, created through a multi-step lacquering process. H. Moser's versions are made in-house and have become the brand's signature.