Gucci
Florence, Italy · Est. 1921
Founded by Guccio Gucci
Gucci, the Florentine luxury fashion house founded in 1921, produces watches through its Gucci Timepieces division manufactured in Switzerland. The brand's watches, including the G-Timeless and Dive, reflect Gucci's maximalist fashion identity and are aimed at the fashion luxury segment rather than traditional horology.
- Founded
- 1921
- Headquarters
- Florence, Italy
- Group
- Other
- Price Segment
- Mid
- Status
- Active
Key Collections
- G-Timeless — Signature collection combining Gucci's fashion DNA with Swiss watchmaking, featuring the house's iconic motifs including bees, snakes, and the interlocking G.
- Dive — Sport-inspired line with rotating bezels and water resistance, dressed in Gucci's colourful and bold aesthetic.
- Grip — Skateboarding-inspired unisex watch with a covered dial accessed through three windows, showing hours, minutes, and date.
- 25H — Ultra-thin high-end line developed with in-house movements, marking Gucci's entry into serious haute horlogerie.
Timeline
- 1921 — Guccio Gucci founds the House of Gucci in Florence as a leather goods company.
- 1972 — Gucci enters watchmaking with its first timepiece collection, produced under licence.
- 1997 — Gucci Timepieces is established in La Chaux-de-Fonds as a dedicated watchmaking subsidiary within the Gucci Group.
- 2022 — The Gucci 25H is launched with an in-house ultra-thin automatic movement, signalling a move into haute horlogerie.
- 2025 — Sales fell to approx 6 billion euros from 10B-plus in 2022. Watch division head replaced after sudden exit of CEO Antoine Pin.
- 2026 — Parent Kering under new CEO Luca de Meo announced downsizing and House of Dreams investment unit.
Frequently Asked Questions about Gucci
- Does Gucci make its own watch movements?
- Gucci primarily uses Swiss-made movements from established suppliers, but in 2022 introduced the 25H collection with a proprietary ultra-thin calibre developed in-house, marking a serious step into haute horlogerie.
- Where are Gucci watches made?
- Gucci watches are designed and assembled in La Chaux-de-Fonds, Switzerland, by Gucci Timepieces, a subsidiary of Kering.