White Star Watch
La Chaux-de-Fonds, Switzerland · Est. 2014
Founded by Ed Sherwood
For over 130 years, White Star Watch has nurtured a watchmaking heritage shaped by rigour and a devotion to Swiss precision. A quietly enduring Swiss independent, the brand produces classically styled dress timepieces with reliable Swiss movements — watches for those who value heritage, discretion and lasting quality.
- Founded
- 2014
- Headquarters
- La Chaux-de-Fonds, Switzerland
- Group
- Independent
- Price Segment
- Mid
- Status
- Active
Key Collections
- Field Watch — White Star Watch Co.'s core offering, a classically styled American field watch designed with clean, legible dials inspired by mid-century military and tool watches. The Field Watch prioritises simplicity and practicality, featuring prominent numerals, luminous hands, and a versatile canvas or leather strap. It is aimed at collectors who appreciate the aesthetic of vintage American military watches.
- Dive Watch — A purpose-built dive watch from White Star featuring a unidirectional rotating bezel, 200-metre water resistance, and a bold dial designed for underwater legibility. The collection maintains the brand's vintage-inspired character while meeting the practical demands of recreational diving. It is assembled in the United States and fitted with reliable Swiss automatic or Japanese movements.
Timeline
- 2014 — White Star Watch Co. is established in the United States with a focus on direct-to-consumer vintage-inspired American watches.
- 2016 — The brand releases its first field watch collection, quickly gaining a following among fans of classic military watch design.
- 2018 — White Star expands its range to include dive watches, broadening its appeal within the micro-brand watch community.
- 2021 — The brand grows its community through social media and watch forums, building a loyal collector base interested in accessible American-made design.
Frequently Asked Questions about White Star Watch
- What makes White Star Watch Co. distinctive?
- White Star Watch Co. focuses on classically styled, American-inspired field and dive watches with a direct-to-consumer business model that offers strong value. The brand emphasises clean, legible design over novelty, drawing on mid-20th-century American military watch aesthetics to create watches that are versatile everyday wearers.
- Are White Star watches made in the USA?
- White Star Watch Co. assembles its watches in the United States, using Swiss or Japanese movements and components sourced internationally. Like most American watch brands, true end-to-end domestic manufacture is not achievable, but assembly and quality control take place in the US.