Max Twelve
Uitikon, Switzerland · Est. 2016
Founded by Fabian Lehner
Max Twelve, born from Switzerland's mechanical precision industry — CNC-milled from solid metal, revealing a watch as much engineering object as timekeeper. The brand creates bold, concept-driven watches where the case construction and dial architecture become the central design statement, celebrating industrial precision as aesthetic virtue.
- Founded
- 2016
- Headquarters
- Uitikon, Switzerland
- Group
- Independent
- Price Segment
- Mid
- Status
- Active
Key Collections
- Twelve Series — Max Twelve's signature collection, featuring cases CNC-milled from solid metal blocks, with bold architectural dials and innovative time-reading displays that make the case construction the central design statement.
- Industrial Edition — A technical limited-edition series celebrating manufacturing processes — raw finishes, exposed mechanics and precision machined components that celebrate industrial precision as aesthetic virtue.
Timeline
- 2016 — Max Twelve is founded in Switzerland, born from the country's precision mechanical industry with a vision to apply CNC-machining expertise to watchmaking design.
- 2018 — The brand launches its first collection, featuring boldly machined cases and unconventional time-display architectures that attract attention from design-forward collectors.
- 2022 — Max Twelve debuts at international design events, presenting watches as precision engineering objects as much as timekeeping instruments.
- 2025 — Releases the MX-12 Pilot in a 40mm bronze case, expanding its vintage-aviation-inspired lineup with new strap and dial options.
Frequently Asked Questions about Max Twelve
- What makes Max Twelve watches distinctive?
- Max Twelve cases are CNC-milled from solid blocks of metal — a process borrowed from the precision engineering industry — giving each watch an architectural, sculptural quality that reflects industrial manufacturing as high design.
- Are Max Twelve watches Swiss-made?
- Yes. Max Twelve is rooted in Switzerland's mechanical precision industry and produces its watches using Swiss components and manufacturing standards.