Fratello
Rotterdam, Netherlands · Est. 2004
Founded by Robert-Jan Broer
Fratello is a leading independent watch media and community platform founded in the Netherlands in 2004 by Robert-Jan Broer. Beyond publishing, the brand has produced its own watch collaborations with manufacturers including Seiko and H. Moser & Cie., becoming an influential voice bridging media and product in the watch world.
- Founded
- 2004
- Headquarters
- Rotterdam, Netherlands
- Group
- Other
- Price Segment
- Mid
- Status
- Active
Key Collections
- Fratello × Unimatic — Limited-edition collaborations with Italian microbrand Unimatic, featuring unique dials and colourways.
Timeline
- 2004 — Robert-Jan Broer launches Fratello Watches as one of the first dedicated online watch blogs.
- 2012 — Fratello coins 'Speedy Tuesday', creating a global community around vintage and modern Omega Speedmasters.
- 2017 — Omega collaborates with Fratello to release an official Speedy Tuesday limited edition — a first for a watch blog.
- 2021 — Fratello expands into watch collaborations and limited editions under its own brand.
Frequently Asked Questions about Fratello
- Is Fratello a watch brand or a media company?
- Fratello started as one of the world's first watch blogs in 2004 and has since expanded into limited-edition watch collaborations while maintaining its media platform.
- What is Speedy Tuesday?
- A weekly feature created by Fratello in 2012 celebrating the Omega Speedmaster, which became so popular Omega released an official Speedy Tuesday limited edition.