Watchatlas

GOS Watches

Linköping, Sweden · Est. 2008

Founded by Johan Gustafsson, Patrik Sjögren

GoS Watches fuses Swedish craftsmanship with Viking heritage, creating timepieces that echo history through modern design. Each watch is an homage to Norse tradition — bold, purposeful and deeply rooted in Scandinavian identity — with Swiss-quality movements powering what are essentially wearable artefacts.

Founded
2008
Headquarters
Linköping, Sweden
Group
Independent
Price Segment
Mid
Status
Active

Key Collections

  • Sarek (2016) — GoS Sarek is the brand’s signature Damascus-steel dial collection, featuring hand-forged Nordic metalwork, distinctive Viking-inspired details, and individualized dial patterns that make each watch visually unique while keeping the collection identity consistent. Key references: Sarek, Sarek Frost, Sarek Glacier & Sunset.
  • Skadi (2020) — Skadi is GoS Watches’ limited, Scandinavian-inspired Damascus-steel watch series named for the Norse winter goddess, combining hand-forged steel, gold elements, and luminous mother-of-pearl detailing into a distinctly artisanal, high-contrast dress watch. Key references: Skadi No.1, Skadi No.2, Skadi No.3.

Timeline

  • 2008 — Johan Gustafsson and Patrik Sjögren found GoS (Gustafsson & Sjögren) in Sweden, combining traditional Nordic blacksmithing with Swiss watchmaking.
  • 2010 — First watches released with hand-forged Damascus steel dials, gaining attention for the unique craft.
  • 2016 — Introduces the Sarek with an in-house modified movement and elaborate Damascus steel dial patterns.

Frequently Asked Questions about GOS Watches

What is Damascus steel?
A metal forging technique producing distinctive wavy patterns by folding and hammering different types of steel together. GoS uses traditional Nordic blacksmithing methods to create unique dial patterns — no two are alike.
Are GoS watches Swedish or Swiss?
GoS is a Swedish brand that forges its own Damascus steel dials in Sweden but uses Swiss movements, creating a unique Nordic-Swiss fusion.

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