GOS Watches
Linköping, Sweden · Est. 2008
Founded by Johan Gustafsson, Patrik Sjögren
GoS Watches fuses Swedish craftsmanship with Viking heritage, creating timepieces that echo history through modern design. Each watch is an homage to Norse tradition — bold, purposeful and deeply rooted in Scandinavian identity — with Swiss-quality movements powering what are essentially wearable artefacts.
- Founded
- 2008
- Headquarters
- Linköping, Sweden
- Group
- Independent
- Price Segment
- Mid
- Status
- Active
Key Collections
- Sarek — Named after Sweden's most remote national park, featuring hand-forged Damascus steel dials made using traditional Nordic blacksmithing techniques.
- Skadi — Named after the Norse goddess of winter, with dials crafted from Swedish Damascus steel and Scandinavian design language.
Timeline
- 2008 — Johan Gustafsson and Patrik Sjögren found GoS (Gustafsson & Sjögren) in Sweden, combining traditional Nordic blacksmithing with Swiss watchmaking.
- 2010 — First watches released with hand-forged Damascus steel dials, gaining attention for the unique craft.
- 2016 — Introduces the Sarek with an in-house modified movement and elaborate Damascus steel dial patterns.
Frequently Asked Questions about GOS Watches
- What is Damascus steel?
- A metal forging technique producing distinctive wavy patterns by folding and hammering different types of steel together. GoS uses traditional Nordic blacksmithing methods to create unique dial patterns — no two are alike.
- Are GoS watches Swedish or Swiss?
- GoS is a Swedish brand that forges its own Damascus steel dials in Sweden but uses Swiss movements, creating a unique Nordic-Swiss fusion.