Al-Time
Zurich, Switzerland · Est. 2020
Founded by Alexandre Lez
AL-Time is a young watch brand with a fresh attitude towards time, celebrating it as something precious and personal. Combining Swiss movements with clean, contemporary design, AL-Time creates modern mechanical and quartz timepieces that express individuality at accessible price points.
- Founded
- 2020
- Headquarters
- Zurich, Switzerland
- Group
- Independent
- Price Segment
- Mid
- Status
- Active
Key Collections
- Classic — Minimalist Swiss-made watches with clean dials and quality finishing, designed to make time feel personal.
- Sport — Active lifestyle watches with enhanced water resistance and luminous hands for everyday adventure.
Timeline
- 2020 — AL-Time founded in Switzerland by Alexandre Lez with a fresh, youthful approach to Swiss watchmaking.
- 2021 — First collection launches, targeting a younger audience seeking genuine Swiss quality at accessible prices.
Frequently Asked Questions about Al-Time
- What is AL-Time's philosophy?
- AL-Time celebrates time as something precious and personal, creating Swiss-made watches with a youthful aesthetic and accessible pricing.
- Are AL-Time watches Swiss Made?
- Yes. AL-Time watches are designed and assembled in Switzerland, meeting the official Swiss Made criteria.
- What price range are AL-Time watches?
- AL-Time positions itself in the accessible Swiss-made segment, offering watches that bring Swiss craftsmanship to a broader audience at price points well below traditional Swiss luxury brands while maintaining Swiss Made quality standards.