Watchatlas

Al-Time

Zurich, Switzerland · Est. 2020

Founded by Alexandre Lez

AL-Time is a young watch brand with a fresh attitude towards time, celebrating it as something precious and personal. Combining Swiss movements with clean, contemporary design, AL-Time creates modern mechanical and quartz timepieces that express individuality at accessible price points.

Founded
2020
Headquarters
Zurich, Switzerland
Group
Independent
Price Segment
Mid
Status
Active

Key Collections

  • Classic — AL-Time’s Classic family is the brand’s affordable, contemporary-classic base offering, built around lightweight aluminum cases and minimalist Swiss-parts quartz functionality. On the current official site, the family is represented by the named lines Leger, Courage, and Rebel, positioned as everyday watches with strong graphic identity and low-wear comfort. Key references: Leger, Courage, Rebel.
  • Sport — AL-Time’s sport-oriented family centers on lightweight aluminum everyday watches sold through the brand’s shop categories, with stronger water resistance, luminous displays, and progressively bolder styling across Leger, Courage, and Rebel. Key references: Leger 18-1, Courage 18-3, Rebel.

Timeline

  • 2020 — AL-Time founded in Switzerland by Alexandre Lez with a fresh, youthful approach to Swiss watchmaking.
  • 2021 — First collection launches, targeting a younger audience seeking genuine Swiss quality at accessible prices.

Frequently Asked Questions about Al-Time

What is AL-Time's philosophy?
AL-Time celebrates time as something precious and personal, creating Swiss-made watches with a youthful aesthetic and accessible pricing.
Are AL-Time watches Swiss Made?
Yes. AL-Time watches are designed and assembled in Switzerland, meeting the official Swiss Made criteria.
What price range are AL-Time watches?
AL-Time positions itself in the accessible Swiss-made segment, offering watches that bring Swiss craftsmanship to a broader audience at price points well below traditional Swiss luxury brands while maintaining Swiss Made quality standards.

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