Mimo (Girard-Perregaux)
La Chaux-de-Fonds, Switzerland · Est. 1920
Mimo was a secondary brand of Girard-Perregaux, used for more accessible watches from the 1920s to 1970s. Known for alarm watches (Mimolarm) and simple, well-made timepieces using GP movements.
- Founded
- 1920
- Headquarters
- La Chaux-de-Fonds, Switzerland
- Group
- Other
- Price Segment
- Entry
- Status
- Defunct
Ceased: 1970
Mimo was phased out by Girard-Perregaux as the parent company consolidated its brand portfolio in the late 1960s.
Girard-Perregaux's second label — Mimo put La Chaux-de-Fonds movements on modest wrists before being quietly retired.
Key Collections
- Mimolarm — Mimo's signature alarm watch featuring a mechanical alarm complication, produced from the 1950s onwards and offering accessible alarm functionality using Girard-Perregaux calibres.
- Chronostop — A practical chronograph line offering timing functions at a more accessible price point than mainline Girard-Perregaux chronographs.
- Automatic Calendar — Dependable automatic watches featuring date complications, representing Mimo's everyday dress watch offerings with reliable GP-derived movements.
Timeline
- 1920 — Mimo established as a secondary brand by Girard-Perregaux to offer more affordable Swiss timepieces.
- 1950 — Introduction of the Mimolarm, a mechanical alarm watch that became the brand's most recognised product line.
- 1960 — Mimo expands its catalogue with automatic and calendar complications, maintaining its position as GP's accessible offering.
- 1970 — Mimo discontinued as Girard-Perregaux consolidates its brand portfolio, focusing resources on its primary marque.
Frequently Asked Questions about Mimo (Girard-Perregaux)
- When did Mimo stop making watches?
- Mimo ceased production around 1970 when parent company Girard-Perregaux decided to consolidate its brand portfolio and focus exclusively on its primary namesake brand.
- Are Mimo watches still valuable?
- Mimo watches hold modest value in the vintage market, with the Mimolarm alarm watches commanding the most collector interest due to their reliable alarm complication and connection to Girard-Perregaux craftsmanship.
- Can I still buy a Mimo watch today?
- Mimo watches are only available on the secondary market through vintage watch dealers, auction houses, and online platforms. The brand has not been revived since its discontinuation.
- What is the relationship between Mimo and Girard-Perregaux?
- Mimo was a subsidiary brand created by Girard-Perregaux to offer more accessible Swiss watches. The watches often utilised GP movements and manufacturing expertise but were positioned at lower price points.
- What movements did Mimo watches use?
- Mimo watches typically employed movements derived from or manufactured by Girard-Perregaux, ensuring Swiss quality whilst maintaining competitive pricing for the secondary brand.