Mimo (Girard-Perregaux)
La Chaux-de-Fonds, Switzerland · Fondée en 1920
Mimo était un fabricant suisse de montres de dame, basé à Genève, connu pour ses créations élégantes et ses boîtiers ornés de pierres précieuses. La marque ciblait le marché de la bijouterie-horlogerie de luxe féminin.
- Fondée en
- 1920
- Siège social
- La Chaux-de-Fonds, Switzerland
- Groupe
- Other
- Segment de prix
- Entrée de gamme
- Statut
- Disparue
Cessation: 1970
Mimo a cessé ses activités lors de la restructuration du marché horloger, le segment de la montre-bijou de luxe se consolidant autour de quelques grandes maisons.
Les montres Mimo ornaient les poignets de la bourgeoisie genevoise — petites et précieuses, elles mesuraient le temps comme une joie.
Collections phares
- Mimolarm — Mimo's signature alarm watch featuring a mechanical alarm complication, produced from the 1950s onwards and offering accessible alarm functionality using Girard-Perregaux calibres.
- Chronostop — A practical chronograph line offering timing functions at a more accessible price point than mainline Girard-Perregaux chronographs.
- Automatic Calendar — Dependable automatic watches featuring date complications, representing Mimo's everyday dress watch offerings with reliable GP-derived movements.
Chronologie
- 1920 — Mimo established as a secondary brand by Girard-Perregaux to offer more affordable Swiss timepieces.
- 1950 — Introduction of the Mimolarm, a mechanical alarm watch that became the brand's most recognised product line.
- 1960 — Mimo expands its catalogue with automatic and calendar complications, maintaining its position as GP's accessible offering.
- 1970 — Mimo discontinued as Girard-Perregaux consolidates its brand portfolio, focusing resources on its primary marque.
Questions fréquentes sur Mimo (Girard-Perregaux)
- Mimo fabriquait-elle des montres de luxe ?
- Mimo était positionnée dans le segment haut de gamme de la montre de dame, avec des boîtiers ornés de pierres précieuses et des créations de bijouterie-horlogerie raffinées destinées à une clientèle aisée.
- Are Mimo watches still valuable?
- Mimo watches hold modest value in the vintage market, with the Mimolarm alarm watches commanding the most collector interest due to their reliable alarm complication and connection to Girard-Perregaux craftsmanship.
- Can I still buy a Mimo watch today?
- Mimo watches are only available on the secondary market through vintage watch dealers, auction houses, and online platforms. The brand has not been revived since its discontinuation.
- What is the relationship between Mimo and Girard-Perregaux?
- Mimo was a subsidiary brand created by Girard-Perregaux to offer more accessible Swiss watches. The watches often utilised GP movements and manufacturing expertise but were positioned at lower price points.
- What movements did Mimo watches use?
- Mimo watches typically employed movements derived from or manufactured by Girard-Perregaux, ensuring Swiss quality whilst maintaining competitive pricing for the secondary brand.