ID Genève
Geneva, Switzerland · Est. 2020
Founded by Nicolas Freudiger, Cédric Mulhauser, Singal Depéry
Founded in Geneva in 2020 by a watchmaker, designer and entrepreneur, ID Genève is a Swiss brand redefining sustainable luxury watchmaking. Using recycled and upcycled materials without compromising on quality or aesthetics, ID Genève proves that environmental responsibility and Swiss craftsmanship can coexist beautifully.
- Founded
- 2020
- Headquarters
- Geneva, Switzerland
- Group
- Independent
- Price Segment
- Mid
- Status
- Active
Key Collections
- Circular (2021) — ID Genève’s Circular collection is the brand’s core platform, spanning Circular 1, Circular S, Circular C and related limited editions, all centered on circular-economy materials such as reprocessed stainless steel, solar-melted steel, and recycled carbon while keeping a Swiss automatic, contemporary-luxury character. Key references: Circular 1, Circular S, Circular C.
Timeline
- 2020 — ID Genève founded in Geneva by Nicolas Freudiger, Cédric Mulhauser and Singal Depéry, launched via Swiss crowdfunding.
- 2022 — First Circular watches delivered, featuring cases made from recycled stainless steel.
- 2023 — Leonardo DiCaprio joins as investor, the first watch brand in which he has personally invested.
- 2024 — Circular 1 Grenat limited edition released with a strap made from grape marc by-products.
Frequently Asked Questions about ID Genève
- What makes ID Genève different?
- ID Genève designs its watches around circular-economy principles, using recycled steel cases and responsibly sourced straps, and is based in Geneva, Switzerland.
- Who invests in ID Genève?
- The brand launched via crowdfunding in 2020 and in 2023 received an investment from actor and environmental advocate Leonardo DiCaprio.
Other independent Switzerland watch brands
- Al-Time — Zurich, Switzerland
- Beauregard — Geneva, Switzerland
- Pragma — Geneva, Switzerland
- Taos — Geneva, Switzerland