Taos
Geneva, Switzerland · Est. 2020
Founded by Olivier Vaucher, Dominique Vaucher, Olivier Gaud
Combining the pure vision and exceptional talents of renowned Genevan dial maker 'Atelier Olivier Vaucher' with bold, innovative case design, TAOS creates timepieces where dial artistry is the protagonist. Each watch is a showcase for the highest standards of Swiss dial-making, housed in architecturally ambitious cases.
- Founded
- 2020
- Headquarters
- Geneva, Switzerland
- Group
- Independent
- Price Segment
- Mid
- Status
- Active
Key Collections
- Métiers d'Art — Haute horlogerie pieces featuring exceptional artisanal dial work — engraving, enamelling, and gem-setting — produced in collaboration with master craftsmen from the Vaucher atelier.
- TAOS I — The brand's debut collection showcasing Vaucher's extraordinary engraving expertise applied to wristwatch dials and movements.
Timeline
- 2020 — TAOS is founded by Olivier Vaucher (master engraver), Dominique Vaucher, and Olivier Gaud, realising a long-held dream of creating watches that showcase artisanal excellence.
- 2021 — First pieces are unveiled, featuring exceptional hand-engraved dials produced in the Vaucher atelier, known for supplying engraving to top Swiss brands.
- 2023 — Exhibits at major watchmaking events, establishing TAOS as a niche brand at the intersection of horological art and haute horlogerie.
Frequently Asked Questions about Taos
- What is the Vaucher connection?
- Olivier Vaucher is one of Switzerland's most respected master engravers, whose atelier has produced dial and movement engraving for Patek Philippe, Cartier, and others. TAOS brings this artisanship directly to the brand's own watches.
- What does TAOS mean?
- TAOS carries multiple meanings for its founders — symbolising excellence, humility, and creativity. The brand motto is 'L'Art avant l'Heure' (Art before Time).