Youhr
Gland, Switzerland · Est. 2020
Founded by Bastian Peter
YOUHR embodies conscious and poetic watchmaking, where each watch reveals time rather than simply measuring it. A Swiss-inspired independent brand whose name plays on the French 'heure' (hour), YOUHR creates refined, thoughtful timepieces for wearers who approach time as something to be savoured rather than consumed.
- Founded
- 2020
- Headquarters
- Gland, Switzerland
- Group
- Independent
- Price Segment
- Mid
- Status
- Active
Key Collections
- Youhr 01 — Debut collection featuring a minimalist Swiss-made dress watch with clean dial architecture and slim case proportions.
- Youhr 02 — Follow-up collection refining the brand's design language with additional dial colour options and strap configurations.
Timeline
- 2020 — Bastian Peter founds Youhr in Switzerland, aiming to create affordable Swiss-made watches with minimalist design.
- 2021 — Launches the Youhr 01, the brand's debut timepiece, via direct-to-consumer sales.
- 2023 — Remains a small independent brand with a poetic approach to timekeeping, producing limited quantities of the Youhr 01 and exploring new dial concepts.
Frequently Asked Questions about Youhr
- Where are Youhr watches made?
- Youhr watches are designed and assembled in Switzerland, using Swiss movements and components to meet Swiss Made standards.
- What style of watch does Youhr make?
- Youhr focuses on minimalist, clean-dial dress watches at accessible price points, targeting younger buyers who want genuine Swiss quality.