JC Biver
Geneva, Switzerland · Est. 2022
Founded by Jean-Claude Biver, Pierre Biver
JC Biver is the personal watch brand of Jean-Claude Biver, the legendary Swiss watch executive who revived Blancpain, transformed TAG Heuer, and built Hublot into a global brand. Launched in 2024, it represents a return to pure independent watchmaking for one of the industry's most influential figures.
- Founded
- 2022
- Headquarters
- Geneva, Switzerland
- Group
- Independent
- Price Segment
- Mid
- Status
- Active
Key Collections
- Carillon Tourbillon Biver — Debut model combining a minute-repeater carillon with three hammers and gongs and a flying tourbillon, in the JCB-001 movement developed with Le Cercle des Horlogers.
- Biver Automatique — Time-only micro-rotor model available in platinum and rose gold, powered by a base calibre developed with Dubois-Dépraz and finished in-house.
- Atelier Series — Limited variations of the core models featuring alternative materials and dials, including a carbon edition.
Timeline
- 2022 — Jean-Claude Biver and his son Pierre officially establish Biver Watches as an independent family maison.
- 2023 — The Carillon Tourbillon Biver debuts — a minute repeater with tourbillon in 42 mm precious-metal cases — at a very limited production.
- 2024 — The time-only Biver Automatique launches with a micro-rotor movement, broadening the range beyond grand complications.
- 2024 — Collaborations with retailers and events including a JC Biver × Bucherer Carillon Tourbillon unique piece.
- 2025 — Expands the Automatique collection at Dubai Watch Week 2025 with 11 new references featuring guilloché, enamel, gem-set and hardstone dials. Appoints James Marks as CEO to scale operations.
Frequently Asked Questions about JC Biver
- Who is behind Biver Watches?
- Swiss industry veteran Jean-Claude Biver — known for reviving Blancpain and building Hublot — together with his son Pierre Biver.
- Is JC Biver independent?
- Yes. Biver Watches is an independent family-owned maison based in Switzerland, not affiliated with any large group.